Sunday 16 March 2014

How to... Detect bulls***

Tip: Bad Science by Ben Goldacre is the most fantastic book to keep in the bathroom. I’ve been dipping in and out of it for a few weeks and it’s really made me conscious of just how much pseudo-science is peddled to try to sell stuff.

My own bugbear is beauty or cleaning products purporting to be “chemical free”. Since EVERYTHING IN THE UNIVERSE is made up of chemicals, this is a bold statement indeed. Water is a chemical. Oxygen is a chemical. Come on, people - you might not have listened in your science lessons at school, but there was probably a periodic table on the wall, no?

On QVC yesterday a £60 face cream was offered that promised to “re-oxygenate the skin”. Hmm. Your skin doesn’t have gills. There is only one place in your body that can absorb oxygen: your lungs. Skin just can’t. If you don’t believe me, take off all your clothes, stand in the garden, hold your breath and see how long it takes you to pass out and crack your head on the bird bath.

Dodgy claims and nutrition go hand in hand. To read the papers at the moment you’d think sugar was crack cocaine, but when did you last see a fat monkey, eh? The mumbo-jumbo is taken to the highest degree where juicing and – pass the bucket – “detox” are concerned. I’ve just read in a free magazine that a certain juice combination “gives your kidneys and liver a welcome rinse”. The mind boggles! The only way to rinse your liver and kidneys would be with the help of a qualified General Surgeon, in which case you probably have problems beyond the remit of fruit juice.

Spend your money on whatever you like, but do yourself a favour and pause just for a second to consider who is making the claim and why. It’s very probable that their marketing skills outweigh their scientific ones. After all, humanity has successfully survived the last 200,000 years despite blenders not being invented!

The picture below shows the only detox system your body will ever need - your liver and kidneys. Ingenious, huh?

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